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Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind — one that reflects a company’s own strengths and weaknesses as well as those of its competitors.


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This is a strength that the younger woman admires and aspires to. No better place to start than with your voice and mind. You don’t have to be a daredevil stunt driver or extreme sports junkie to pick up some interesting experiences along the way. It may be people you’ve met, places you’ve been on holiday, or anything else that stands out from the normal array of day-to-day activities.


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