Also in June 2013, Snapchat introduced Snapkidz for users under 13 years of age.Snapkidz was part of the original Snapchat application and was activated when the user provided a date of birth to verify his/her age.A feature known as "Geofilters" was added in July 2014, which allows special graphical overlays to be available if the user is within a certain geographical location, such as a city, event, or destination.Snapchat users can design and submit their own "Geofilters" to be used on the app.In their first blog post, dated May 9, 2012, CEO Evan Spiegel described the company's mission: "Snapchat isn’t about capturing the traditional Kodak moment.It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect." He presented Snapchat as the solution to stresses caused by the longevity of personal information on social media, evidenced by "emergency detagging of Facebook photos before job interviews and photoshopping blemishes out of candid shots before they hit the internet".Brown and Spiegel then pulled in Bobby Murphy, who had experience coding.
Lawyers for Snapchat responded by insisting that he had never had any creative connection to the product.
Friends can be added via usernames and phone contacts, using customizable "Snapcodes", or through the "Add Nearby" function, which scans for users near their location who are also in the Add Nearby menu.
Spiegel explained that Snapchat is intended to counteract the trend of users being compelled to manage an idealized online identity of themselves, which he says has "taken all of the fun out of communicating".
The attorneys also accused Brown of committing fraud against Spiegel and Murphy by falsely claiming to be a product inventor.
On behalf of their clients, the law firm concluded that Reggie Brown had made no contributions of value or worth, and was therefore entitled to a share of nothing.Download Your questions answered: How to protect your data in the cloud The number of successful cyberattacks per year per company has increased by 46% over the last four years.